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Moroccan Journal of Biological Sciences (MJBS)

The Moroccan Journal of Biological Sciences (MJBS) is a bimonthly, peer-reviewed, open-access journal with no publication fees, ensuring that authors do not incur any costs for submitting, processing, or publishing their work. It is dedicated to advancing research in biological sciences and publishes original research, reviews, and short communications across diverse subfields, including biomedical sciences, molecular biology, biochemistry, biotechnology, pharmacology, food science, genetics, physiology, toxicology, environmental sciences, bioinformatics, marine biology, plant biology, animal biology, botany, psychology, plant physiology, plant pathology, and animal physiology.

Committed to maintaining high academic standards and ethical publishing practices, the journal is actively working towards inclusion in major indexing databases to enhance its visibility and impact within the scientific community.

 

Call for papers 

The Moroccan Journal of Biological Sciences is pleased to announce the call for papers for its inaugural issue. MJBS is a peer-reviewed, open-access journal dedicated to publishing high-quality research in all fields of biological sciences. We invite researchers, academicians, and professionals to submit original research articles, reviews, and short communications covering the following areas:

Biomedical sciences and public health, Food science, Molecular biology and genetics, Biochemistry and biotechnology, Pharmacology and toxicology, Immunology, Ecology and environmental sciences, Plant and animal biology, Marine sciences, Psychology and behavioral biology.

 

www.mjbsjournal.com/ 

 

Important dates

  • Submission deadline: November 15, 2025
  • Publication date: December 15, 2025

 

Editor-in-Chied, Dr. Abdelhay BENYAICH

Contact information

For more details, please contact us
Email: Abdelhay.benyaich.24@ump.ac.ma
contact@mjbsjournal.com
Phone: +212-680167823

Número actual

Vol. 1 Núm. 2 (2025): Moroccan Journal of Biological Sciences (MJBS)
15/09/2025
Vol. 1 No. 2 (2025): Moroccan Journal of Biological Sciences (MJBS)
MOROCCAN JOURNAL OF BIOLOGICAL SCIENCES, SEPTEMBER 2025; 1(2): 1-7 

The influence of food advertising on childhood obesity from a public health perspective in Mediterranean and emerging countries

Abderrazak Hormi, Bouchra Ouarraoui, Abdelhay Benyaich, Naoual Benaini, Kaouthar Benyaich, Et-touil Mohammed, Mostapha Shita, Rajae Errafia , Fatiha Bahtat

Abstract 
Childhood obesity is a growing public health concern, particularly in Mediterranean countries where traditional dietary patterns are increasingly supplanted by Westernized food consumption. This study investigates the cognitive and physiological responses of children to food advertising and their implications for dietary behaviors within the Mediterranean context. Employing a systematic review approach, the study integrates the Elaboration Likelihood Model (ELM) and Social Cognitive Theory (SCT) to examine how persuasive advertising strategies influence immediate food preferences and long-term consumption habits. Findings reveal that Mediterranean children are highly susceptible to digital and traditional food marketing, with advertising fostering brand recall, impulsive eating behaviors, and conditioned cravings. A comparative analysis highlights regional disparities in advertising exposure and regulatory frameworks, with countries like Spain and Greece enforcing stricter policies compared to Morocco and Lebanon. The study underscores the urgent need for comprehensive regulatory measures, enhanced media literacy programs, and school-based nutritional interventions to counteract the adverse effects of food advertising. Given the scarcity of region-specific research, future studies should adopt longitudinal and intervention-based methodologies to assess the effectiveness of policy interventions. This research provides actionable insights for policymakers and public health professionals, advocating for culturally tailored solutions to mitigate childhood obesity while preserving the benefits of the Mediterranean diet.

Keywords: Digital marketing; Food advertising; Childhood obesity; Unhealthy food; Behavioral influence; Cognitive responses; Mediterranean countries; Physiological reactions; Public health policy

Publicado: 2025-09-15

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Plagiarism detection

All manuscripts submitted to the Moroccan Journal of Biological Sciences are subject to rigorous originality screening using iThenticate. Submissions must exhibit a similarity index of no more than 15%. Manuscripts that exceed this threshold will not be considered for publication.


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